A case study on developing social networking websites for music, art, dance and entertainment

A public relations firm in multiple industries such as entertainment, social activities and enabled services wanted to develop a social media networking website. The company offered services to individuals and companies. They have offices in major cities in Africa. The company was founded by a group of four enterprising visionaries. They had a vision to build a platform for ordinary people and artists in Africa to come together and collaborate on music, art, dance and entertainment.

Business Case for the Website

Every African is somehow connected to music, dance or art in his own way. They have a natural desire to showcase artistic talent and stories to community members and the world at large. Thanks to easy access to the Internet, they have found a new way to share their entertainment content with the community. Although there are several communication channels developed in other parts of the world, the African community needed a platform to showcase their talents in the performing arts, music, dance, painting, etc. The PR firm recognized this opportunity to develop a niche social networking website that harnesses the power of user-generated media.

This website stood out from other social networking sites by its focus on user-driven media collaboration via music, videos, images, and articles. The website also aimed to bring together celebrities such as actors, singers, musicians, choreographers, entertainment writers, bloggers and journalists to shape the future of entertainment in Africa. This ambitious project has also received encouragement from government levels.

Functionality on the social network website

This social media website has helped the African community to express themselves and connect with friends, family and colleagues through blogs, forums, chats, internal messages and other communication tools.

The site has dedicated sections offering quality information and fun news, reviews, interviews about the entertainment industry in Africa updated by seasoned professionals.

The important features of the website are:

  • Media streaming
  • Blog
  • Internal messaging
  • Forum
  • Friends: invitations, groups
  • Surveys
  • Events
  • User feedback: reviews, ratings, likes, bookmarking, favorites
  • User Categories – The site admin can monitor user activity and based on the member’s performance and classify the member as a regular user, writer or artist.
  • Artist Showcase – This section features artists from various entertainment backgrounds.
  • The website is unique in that it offers a rich and intuitive interface for uploading, sharing and reviewing entertainment media: music, videos, articles, news and blogs.


This social networking site was developed on an open source platform – LAMP.

The social networking website development company has also used Ajax in both the front-end and back-end sections, significantly improving the user experience and improving the user interface. The website also offered application programming interfaces (APIs) to software developers to create widgets and applications. These widgets and applications can seamlessly use the activities and information from our website with other platforms.

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