Amazon snags NBCU exec as hiring spree continues

The Bosch heritage

Amazon has named Jessica Morganroth, head of NBCUniversal (NBCU), as senior content acquisition manager for its Prime Video and Freevee streaming services.

New York-based Morganroth returns to the company after a previous three-month stint in acquisitions for Prime Video in 2018, with the executive most recently serving a two-and-a-half-year term as director of acquisitions for content and strategy, streaming and television, for NBCU.

Jessica Morganroth

Previously, she spent a year as senior director of content strategy and acquisition for sports streamer fuboTV, and more than four years at Disney-owned ABC TV Group.

She was most recently senior director of pricing and planning for ABC News, having started in 2013 as a cross-platform sales planner.

Hiring spree

Morganroth’s appointment is the latest in a series of new hires and promotions at Amazon, with A+E Networks’ Edward Guerron also named senior content acquisition manager last week, covering the UK and overseas. Germany for Freevee.

HBO Asia veteran David Simonsen was also named Southeast Asia director for Prime Video in recent days, while last month Amazon Studios restructured the unscripted operations of its Prime Video and Freevee teams. in the United States last month.

Amazon Studios also made several new appointments to its new local originals development team for South Africa and Nigeria last week.

This came shortly after Amazon promoted Ryan Pirozzi to head ad-supported streaming service Freevee and Lauren Anderson to head AVOD original content and programming at Amazon Studios and Freevee.

Amazon has increased its investment in Freevee over the past 12 months, spending on US originals such as Bosch: legacy and save Jeff Daniels with american rustfollowing its cancellation by Showtime.

The streamer also rolled out in Germany earlier this month, its second international launch after the UK last year. The service originally launched in the United States in 2019 as IMDb Freedive, before becoming IMDb TV, and finally Freevee in April.

Meanwhile, Prime Video recently announced that its epic new fantasy series, The Lord of the Rings: The Rings of Power, drew more than 25 million viewers worldwide on day one, breaking all previous records for the retailer’s streamer.

Another of its new launches fared less well, however, with Prime Video canceling the sci-fi drama paper girls after one season. The eight-part series, from Amazon Studios and Legendary Television in association with Plan B, launched in July and is based on the graphic novel series of the same name.

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