Most people entering the household cleaning industry are targeting middle-income people as their target market. However, there are some who cater to the upper class, higher income individuals as their target market because they find more cleaning business opportunities on these.
Whatever it is, it’s always up to you. However, just make sure you determine which ones you want to target so that you can use the right cleaning business marketing schemes and tools for your operations.
The advantages of having wealthy clients as a target market
Each target market has its own advantages and disadvantages, as well as having wealthy individuals as clients. The benefits, however, are quite pleasant. Wealthy clients have large homes, estates, and even more than one home. They also have many properties such as boats or yachts, for example. Some of them might even be in the hotel business or something. So basically, by having these people as your customers, you are opening up more cleaning business opportunities for your company.
If you do a great job cleaning the client’s home, they may appreciate your work style and hire you to clean their properties, condos, or even their yachts. Wealthy clients are also people who own businesses rather than working as employees. So if they like how you do things, they might even hire you to clean their offices, buildings, etc. I would like you to clean If you do things right, your business will grow at a rapid pace and you will hire cleaning teams, staff and staff even earlier than expected.
However, the downside is that their homes and other properties are expensive and expensive and you have to be very careful when cleaning. The damage caused can cost you quite a high amount if you are negligent. And access to their homes will also be much stricter. So if you can keep up with this, you’ll enjoy having a home cleaning business that caters to wealthy clients.
How to get wealthy people to become your customers
Basically, how to get rich people to be your customers is to go where the rich people are. To achieve this, cleaning companies’ marketing strategy is to join country clubs, exclusive clubs, and even businesses and other organizations. Expanding your network will get you to meet these people, but you will also keep up with the costs. So which target market? It all depends on you.