Hashtag Trending July 21 – Mark Zuckerberg to explain Cambridge Analytica; creators struggle to profit on TikTok; USPS ups its EV purchase

Hashtag Trending July 28 – Facebook increasing expectations for employees; Low smartphone sales in China; Senate advances U.S. semiconductor bill

Mark Zuckerberg to explain his alleged involvement in the Cambridge Analytica scandal, TikTok influencers are struggling to take advantage of the platform, and USPS is increasing its purchases of electric vehicles.

It’s all the tech news that’s trending right now, welcome to Hashtag Trending. Today is Thursday, July 21, and I’m your host, Tom Li.

Meta CEO Mark Zuckerberg and former Facebook COO Sheryl Sandberg will explain their alleged involvement in the Cambridge Analytica scandal in federal court. Cambridge Analytica, a UK consulting firm, collected and used Facebook users’ data without their consent, which ultimately led to a $5 billion settlement between Facebook and the Federal Trade Commission. In addition to this lawsuit, Zukerberg and several Meta executives face legal action from other parties, including the Washington DC attorney general, who is suing Zukerberg for allowing the scandal to occur.

Source: Gizmodo

Even the most influential people on TikTok seem to be struggling to profit from the platform. According to Business Insider, several high-profile creators have criticized TikTok for low payouts to its Creator Fund, a billion dollars the company has allegedly allocated to support creators. The weak incentive led them to either focus on other platforms, such as Instagram and Pinterest, or abandon the fund altogether. One creator said it’s common for a viral video with millions of views to only generate $20-30. Now, creators are asking TikTok to standardize its pricing and improve the competitiveness of the creator’s fund.

Source: Business Intern

The United States Postal Service has significantly increased its purchases of electric vehicles. Now, 40% of the 84,500 vehicles it plans to add to its fleet will be electric, compared to 10% previously. USPS says the new purchase vehicles will enter service late next year. In addition, it will hold a public hearing for its environmental impact study on its fleet renewal plans in early August.

Source: Forbes

Speaking of sustainability, the UK government has presented its Jet Zero strategy to achieve net zero domestic aviation by 2040. The strategy includes a mandate that requires at least 10% of jet fuel to be sustainable aviation fuel. ‘ by 2030. In addition, the government plans to start building at least five commercial-scale sustainable aviation fuel plants by 2025.

Source: Renewable energy now

It’s all the technological news that is in fashion at the moment. Hashtag Trending is part of the ITWC Podcast Network. Add us to your Alexa Flash Briefings or Google Home Daily Briefing. Be sure to sign up for our Daily IT Wire newsletter to get all the news that matters straight to your inbox every day. Also check out the next episode of Hashtag Tendances, our weekly Hashtag Trending episode in French, which comes out every Thursday morning. If you have a suggestion or advice, write to us in the comments or via email. Thanks for listening to me, I’m Tom Li.

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