HBO Max and Discovery+ to combine into one streaming platform in 2023

Amrita Khalid

HBO Max as we know it will soon be gone. At its premiere earnings call Since the two media properties merged earlier this year, Warner Bros. Discovery has announced plans to combine HBOMax and Discovery+ into a single streaming service – set to debut in the summer of 2023. It’s unclear whether the new streamer will reference HBO – The global streaming head of the company, JB Perrette, said the company is still researching how consumers perceive the brand name.

The news comes on the heels of the newly merged company during the second trimester. “At the end of the day, bringing all the content together was the only way we saw to make it a viable business,” Perrette told analysts.

The management of Warner Bros. is planning a major overhaul of its streaming offerings and must also reduce in costs, which has spawned rumors that an HBO Max gutting is underway. Executives didn’t reveal the name of the new platform or any pricing details, but did reveal that it will include an ad-free and less expensive ad-supported plan. He can also add a free, ad-supported tier to further expand his audience.

No mention was made of the layoffs at HBO Max during today’s earnings call – which The envelope were imminent as the two streaming platforms are restructured. Engadget has reached out to HBO Max for comment and will update if we receive a response.

It’s unclear exactly how the merger will affect future content offerings on the newly unified streamer. The company abruptly announced this week that it was canceling two films in development for HBO Max – bat girl and Scoob!. Around the same time, the streamer announced that he was canceling the show The Chronicles of Gordita and ending live programming for children and family. A number of shows and movies have from HBO Max in recent weeks, including Moon shot, The witches and An American pickleand others are follow.

One thing is certain: we will see a lot fewer blockbuster movies premiering on the new streamer, as was the case. during the pandemic. The CEO of Warner Bros. Discovery’s David Zaslav said that releasing movies in theaters simply generates higher profits. “That’s why most people got into this business – to be on the big screen when the lights went out,” Zaslav said. “It’s magic, and the business model is much stronger.”

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