Round. jesse jackson gets involved in the Sesame Place racial discrimination controversy… comes to the table with solutions to improve the theme park for black people.
Jesse says SeaWorld, which owns Sesame Place Philadelphia, should bring African Americans onto its board, spend money on black-owned businesses and hire an African-American company to handle sensitivity training culture for staff.
Jackson lays out his plan in a letterobtained by TMZ, returned to SeaWorld CEO Marc Swanson …saying that SeaWorld has a chance to turn a negative into a positive and seize the opportunity in a situation where most businesses fail.
Jesse’s action plan is in response to the viral video showing the alleged discrimination against 2 black children who were shunned.
As we reported…there is now a class action claiming the theme park and its employees insulted and damaged black patrons, especially black children, and it follows this viral video showing Sesame Place character Rosita shaking her head “no” at 2 young girls black women who wanted to interact with her at a fashion show and refused to hug them.
Jesse, 80, says he’s seen that incident with Sesame Place happen too often to remember over the years in his fight for freedom and equality… and he says the discriminatory acts will always come back without sincere actions on the part of companies.
But what angers Jesse the most, he says, is seeing the discrimination against innocent children…a line he says cannot be crossed.
Jesse says he’s trying to set up a meeting with the CEO of SeaWorld… and that he not only wants to help SeaWorld end discriminatory practices at their company, but also at other theme parks.