LIV Golf’s Tournament at Trump’s Bedminister Totally Bombs

LIV Golf's Tournament at Trump's Bedminister Totally Bombs

LIV Golf Invitational - Bedminster - Pro-Am

Cliff Hawkins/Getty

The Saudi-backed LIV Golf Tour has, in every way, brought no shortage of controversy with that. But judging by the anemic attendance and the super cheap tickets available on StubHub for this weekend’s event at the former president’s house that of Donald Trump New Jersey Golf Club in Bedminster, the controversy has not helped his business.

The fledgling professional golf tour held only its third event last weekend, which took place about an hour from New York City, and received a ton of free promotion solely because of the controversy surrounding it. surrounded. The families of the victims of the September 11 attacks — the majority of the hijackers were Saudi nationals — openly complains about professional golfers and former presidents, engaging so lucratively with the Saudi family that was at least tangentially linked to history’s deadliest attack on American soil.

It turns out not many people were interested in showing up for the event. write for The Washington Post, Rick Maese reports:

Measuring its popularity is tricky, in part because the startup doesn’t seem to care about traditional metrics in these early stages. Unlike other professional golf events, there are no corporate logos or on-course signage. While LIV Golf’s social media accounts are active, there is no TV rights deal or streaming ads.

Fewer than 1,000 people were simultaneously watching the Facebook Live stream for much of the first two rounds this weekend, while LIV Golf’s YouTube channel was at or above 60,000 viewers for much of Saturday’s second round. On the course, there were a lot less people. Event officials have not announced attendance, although most estimates suggest only a few thousand spectators. Tickets were selling for $75 a day, but could be purchased on the secondary market for $1 each (plus a $5.05 fee through StubHub).

Ticket prices are no longer available since the end of the weekend’s event, but Sporting News reported in the days leading up to the event that the cheapest tickets to the event were $3.

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