Major brands such as Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics exclusively shared their thoughts on how they are redefining the in-store customer experience in the wake of the COVID pandemic.
As we begin to emerge from the fight against COVID-19, some believe retail is on the decline, especially now that the pandemic has accelerated the digital transformation of retail.
However, expert reviews show that it is going through a metamorphosis, finding a way to co-exist with its digital counterpart, all to make the consumer shopping experience just as smooth and enjoyable.
New Australian men’s skincare brand HIZ Body says revenue has doubled month-on-month since March and plans to expand into new markets to capitalize on growing skincare demand. skin for men.
Since its March debut, the company has seen revenue double month-on-month, a trend that is expected to continue for the rest of the year.
“I think we’re on the verge of a boom in men’s skincare and beauty. We launched in March of this year and have since doubled our revenue month over month with no signs of slowing down. Of course, this is anecdotal evidence, but across the board, men’s skincare searches are on the rise, and I think that’s going to continue.said founder Jack Campbell.
Why the haircare category is ripe for innovation in formulation from nature and science
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s burgeoning hair care category, according to a leading formulation expert.
Speaking exclusively on Beauty Broadcast, she said CosmeticDesign-Asia on the growing need to combine science and nature, offering the best of both worlds to the beauty consumer.
In particular, she believes there are still untapped opportunities in the growing hair care industry.
Singh Styled, which offers a myriad of products such as beard nourishers, serums and shampoos, is aiming to break into the UK, US and the Middle East.
Recently, the brand established its headquarters in Singapore to cater to customers from the republic and its neighbors like Malaysia, Thailand and Indonesia. The company has also set up an e-commerce platform to cater to this market.
After APAC, the brand hopes to enter markets in the UK, US, Canada and the United Arab Emirates, all of which have large Sikh communities.
POPxo will capitalize on multi-use cosmetics and focus on sun protection to expand its market presence.
Based on data from its channels and focus group discussions conducted on a few hundred users, its consumers preferred multi-use products.
An example of a multi-use product under POPxo is tinted sunscreen. Besides providing broad-spectrum sun care, it could work as a foundation, base color, and moisturizer.